M7Virtual over the years has become a trusted partner of Sandy Lane Hotel, in Barbados. Whilst working with Sandy Lane, M7Virtual has utilised the latest in immersive video and VR technologies to create high end sales and marketing materials for the resort.
Sandy Lane has long been regarded as the premier address in the Caribbean and the preferred resort for discerning travellers across the world. Its dedication to excellence has won the resort numerous accolades. We pride ourselves on offering the finest experiences to our guests during their stay.
In 2017 M7Virtual created a successful virtual reality experience of what it would be like to stay at this incredible resort. A multitude of VR camera setups were used to capture the expansive grounds of this resort. There are three golf courses as well along with the island’s largest and most renowned spa. The VR experience takes the viewer on a detailed and exciting tour covering the best that the resort has to offer. Some amazing golf courses are on offer, including the Tom Fazio designed Green Monkey and the famous Old Nine and the Country Club.
The experience allows the viewer to feel and see every element of the resort, its amenities and some of it’s activities. The aim of any VR film is to put viewers at the center of the story. This technique of VR film is changing the way viewers experience, interact and engage within the hospitality and travel industry.
The video has helped the hotel’s Facebook account as a direct result achieved over 60,000 views. This VR film is best viewed in a headset but works equally as well as on Vimeo and YouTube. So therefore you can fully experience a particular area, suite, and the local destination before making any bookings. The Sandy Lane marketing team can now arm themselves with VR headsets at trade shows and expos across the globe.
After successfully completing the Sandy Lane virtual reality experience, M7Virtual were invited back to create another unique experience for the resort.
The brief for this video was to showcase the resorts exciting activities in an energetic and exciting fashion. Guests at Sandy Lane can experience a whole host of activities including, surfing, swimming with turtles, playing padel tennis on the new state of the art tennis courts, or playing golf on the world famous Green Monkey golf course.
To give this video a unique feel we chose to capture the footage using 360 camera. Then using an editing technique known as ‘overcapture’, the footage was turned into a traditional 2D video.
James Matthews, Hotel Manager at Sandy Lane